A Passion For Living Inc. was incorporated in 1999 by Antonia Rosa and Franca DiGennaro, two childhood friends with great inspiration and determination.
The initial concept was to open a store that would express their idea that life is beautiful and should be lived beautifully. After brainstorming and eliminating a multitude of possible names it was decided that “A Passion for Living” best communicated their message and concept.
A gold monarch butterfly was chosen to represent their philosophy because it best demonstrated the different stages of life.
The doors opened on Garner Road in Ancaster in April 2000. During this time their main focus was home décor services and accessories for the home, along with gifts for every occasion. Growth inspired them to expand their product mix to include fashion jewellery and accessories.
When the lease expired five years later a decision was made to expand to a new, larger location on Wilson Street West in the Smart Center. Clothing was introduced, making their product mix complete.
With the expansion and growth it was decided to rebrand A Passion For Living to promote a more progressive corporate look. Their values, ethics and integrity have stayed the same.
In 2007 Antonia and Franca opened their second location on Itabashi Way in Burlington. They moved to a new, larger location on Appleby Line in May of 2010.
In their quest to capture their philosophy of living life boldly, beautifully and passionately, in 2012 a new image was created. A Passion for Living introduced the Passion Girl and used lime green, black and white in all their packaging and advertising. They changed their slogan to “Discover your Passion for Living” This created a fresh, bold, passionate and beautiful image that best represented who A Passion for Living and their clientele had evolved in to over the years.
Today A Passion For Living is determined to be your destination of choice for all your HOME-GIFTS-FASHION needs.- Always changing to serve you better.